Industry:   Consumer Packaged Goods


The Company:

Dial Corporation is a 1B+ division of the Henkel consumer products company. With a focus on Personal Care and Home Care product lines, Dial brings value to consumer lives through trusted affordable brands.


The Challenge:

Transform Dial from a fast follower to an innovation leader.


What We Did:

Established an innovation structure, process and pipeline.



Developed a continually replenishing balanced pipeline which yielded market leading product launches in the Air Care, Laundry Care and Personal Care categories.

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