P&G

Industry:   Consumer Packaged Goods

 

The Company:

Procter & Gamble’s focus on growing brands in the OTC personal health care space yielded development of a transformative and unique multi-functional innovation team which created the ThermaCare brand.

 

The Challenge:

Create a new to the world alternative (non-pill) pain relief brand.

 

What We Did:

Developed insight-driven iterative product concepts across 3 countries to create new-to-the-world brand ThermaCare.

 

Result:

New to the world analgesics brand highlighted by industry experts as one of the most innovative new products of its launch year.

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