Dex One

Industry:   Print and On-Line Marketing Services

 

The Company:

Dex One is a leading marketing services company that uses print yellow page directories, online and mobile search to help local businesses reach and keep ready-to-buy customers.

 

The Challenge:

With the explosive increase in internet search, the directories category has suffered repeated 20% year to year declines. While the addition of digital offerings and phone sales has helped, further performance improvement was needed.

 

What We Did:

Performed a complete assessment of Dex One’s phone sales and identified key opportunities for immediate, near-term and longer range gains. Recommended and oversaw conduct of an immediate “Win-Back” trial.

 

Result:

Win-Back proved sufficiently successful in retaining business after just 12 weeks to warrant rollout to entire Dex One phone universe.

 
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