Dex One

Industry:   Print and On-Line Marketing Services


The Company:

Dex One is a leading marketing services company that uses print yellow page directories, online and mobile search to help local businesses reach and keep ready-to-buy customers.


The Challenge:

With the explosive increase in internet search, the directories category has suffered repeated 20% year to year declines. While the addition of digital offerings and phone sales has helped, further performance improvement was needed.


What We Did:

Performed a complete assessment of Dex One’s phone sales and identified key opportunities for immediate, near-term and longer range gains. Recommended and oversaw conduct of an immediate “Win-Back” trial.



Win-Back proved sufficiently successful in retaining business after just 12 weeks to warrant rollout to entire Dex One phone universe.

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