Tria Beauty

Industry:   Consumer Product

 

The Company:

Tria Beauty is one of the fastest-growing technology companies in the U.S. Their revolutionary at home light-based skincare laser products bring professional technology out of the doctor’s clinic and into the home to transform the skincare experience.

 

The Challenge:

Increase understanding of the market size opportunity and profile their target consumer to improve brand positioning and all aspects of their online and direct response marketing.

 

What We Did:

Conducted complex primary market research studies in US and Japan. Delivered comprehensive analysis and readout including specific recommendations to improve targeting and tailoring of marketing to meet the needs of their potential consumers.

 

Result:

All future product development and marketing communications to be focused on targets that leverage the insights uncovered.

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