U.S. Cellular

Industry:   Wireless Telecommunications

  

The Company:

U.S. Cellular, is a leading 2nd-tier wireless carrier, serving consumers in Northeast, Mid-Atlantic, Midwest and Northwest markets, achieving some of the industry’s highest customer satisfaction and loyalty ratings.

 

The Challenge:

Provide an objective perspective on marketing capabilities and processes, determining whether company was keeping pace with the key skills and competencies necessary to win.

 

What We Did:

Developed a comprehensive assessment tool and scorecard. Led review that identified gaps and areas of conflict or under-delivery in go to market organizations and processes.

 

Result:

Led to restructuring of roles, responsibilities and functional lines in and between marketing and support groups. Identified key marketing process improvements which were subsequently implemented.

 

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