Georgia Pacific

Industry:   Consumer Packaged Goods


The Company:

Georgia-Pacific is one of the world’s leading manufacturers of tissue, pulp, paper, packaging, building products and related chemicals.


The Challenge:

Re-launch behind a major toilet tissue product upgrade.


What We Did:

Developed a clear profile of the target audience and created a unique integrated marketing solution to successfully re-launch the brand.



Drove year 1 brand sales +40%, exceeding expectations

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