Dish

Industry:   Consumer Electronics

 

The Company:

Dish is a $14B consumer electronics company with over 14 million subscribers. A leader in satellite TV, Dish provides subscribers with the highest-quality programming and technology at the best value.

 

The Challenge:

Given expanding options to view entertainment content Dish needed to understand the needs and attitudes of consumers in order to refine their brand positioning, drive product innovation and improve targeting and tailoring of marketing programs.

 

What We Did:

Conducted national segmentation research in collaboration with expert partners to define the category and gather relevant and actionable insights.

 

Result:

Dish is in the process of incorporating new segmentation insights into all sales, product and marketing activities across the entire organization.

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