Tom Kessler

Tom Kessler HeadshotExperience Highlights: 

Partner/Co-Founder – Quintessent Marketing

  • Senior level consulting leader focused on transforming business through superior insights, planning and program implementation.
  • 12 years of comprehensive consulting experience driving transformation in consumer services. Led complex projects designed to
  • uncover the most profitable customer and implement marketing programs that drove acquisition, growth and retention. 

Partner – Rosetta

  • Developed sophisticated and personalized programs that identified ideal customer segments to target for this interactive agency.
  • Led multi-channel marketing programs that tailored the products, messages and offers utilizing, email, web, call center, retail, and direct mail channels. 

VP of Marketing and Sales – ServiceMagic.com

  • Rebranded company and led website design supported by traditional and online marketing to launch an internet start-up that matches service providers with homeowners. 

CMO – USA Global Link

  • Led product and marketing strategy with C-Level team to source investment for international expansion to business telecommunications provider. 

Vice President of Marketing – Sprint

  • Led advertising, acquisition, direct marketing, customer management and database marketing.
  • Developed and launched Sprint Sense 10₵ a minute and “Dime Lady” advertising that revolutionized the long distance market.
  • Was chosen as one of the Top 10 Marketers in the U.S. under 40 by Brand Week.

 Marketing Brand Manager – Kraft/Oscar Mayer 

  • Introduced new line of frozen convenience foods with first in category ZipLock packaging, achieving national distribution in 3 months.
  • Repositioned Claussen Pickle business and launched award winning advertising to drive double digit margin and volume growth.
  • Launched line of “light” products to address trend to lower fat, lower calorie products. Received President’s Award for Light Bologna advertising campaign.

Tom.Kessler@QuintessentMarketing.com

(303) – 902 – 4840