Liz Harvey

IMG_2113Experience Highlights:

Partner/Co-Founder – Quintessent Marketing

  • Senior level consulting leader focused on transforming business through superior insights, planning and program implementation.
  • 9+ years successful consulting experience driving transformation in Fortune 500 firms via major multi-functional product upgrades, mid-size companies through creation of a new e-commerce division and expanding into direct sales channel, and start-ups including running a political campaign and creating a company centered on a mobile market research app.

 Chief Marketing Officer/Senior Vice President – Isagenix, a privately held direct sales firm

  • Created branding, strategic planning, consumer insights and new product development platforms which transformed the company, doubling sales in three years.

 Senior Vice President/General Manager – The Dial Corporation

  • Envisioned and launched the highly successful Dial for Men sub-line.
  • Implemented a transformational innovation process and a marketing capability program.
  • Built share and profitability for Renuzit, Dial, Tone, Coast, and Pure & Natural Brands.

Marketing Director – Procter and Gamble

  • Pioneered development of new brands including ThermaCare HeatWraps.
  • Transformed Old Spice from “your father’s brand” to teen-driven market leadership.
  • Repositioned and solved the marketing challenges of many national brands including Secret, Sure, Old Spice, NyQuil, DayQuil, Vicks, Scope, Crisco and Duncan Hines.

Supply Chain – Procter and Gamble

  • Leveraged undergraduate engineering degree to contribute to major reliability improvements, create total productive maintenance programs and implement high performance work systems that transformed P&G’s Food Division.

Liz.Harvey@QuintessentMarketing.com